Jackie Wszalek in on a mission to support women in business with WOWOB

Airpark News | By Becky Bracken | Photos by Blake Bonillas “Why didn’t you raise your hand?” It was a question that stopped Jackie Wszalek in her tracks, asked by Michelle Micalizza, an artist who creates pieces inspired by entrepreneurs. Micalizza was showing a series for her Fearlessly Deliver project. Wszalek wondered aloud why none of the pieces featured…

Creativity

Marketing can usually be broken down into three steps: 1) Tell people how you make their life better. 2) Make the message stand out. 3) And do it over, over and over again. As the New Year approaches, everyone wonders “How can I make my next year better?”  Our suggestion, creativity. It is the key…

Looking Beneath the Surface – 3 Hidden Marketing Strategies for Success

People usually break down a marketing strategy to the same repeated elements: target audience, unique value proposition, valuable content and using the correct marketing tools. All of these are important elements and the foundation to any effective marketing activity. Here are 3 OTHER elements of a marketing strategy often flowing beneath the surface of your strategy that directly affect your…