Jackie Wszalek in on a mission to support women in business with WOWOB

Airpark News | By Becky Bracken | Photos by Blake Bonillas “Why didn’t you raise your hand?” It was a question that stopped Jackie Wszalek in her tracks, asked by Michelle Micalizza, an artist who creates pieces inspired by entrepreneurs. Micalizza was showing a series for her Fearlessly Deliver project. Wszalek wondered aloud why none of the pieces featured…

Looking Beneath the Surface – 3 Hidden Marketing Strategies for Success

People usually break down a marketing strategy to the same repeated elements: target audience, unique value proposition, valuable content and using the correct marketing tools. All of these are important elements and the foundation to any effective marketing activity. Here are 3 OTHER elements of a marketing strategy often flowing beneath the surface of your strategy that directly affect your…