RSS Splash Printing and Marketing Blog

  • Jackie Wszalek in on a mission to support women in business with WOWOB
    Airpark News | By Becky Bracken | Photos by Blake Bonillas “Why didn’t you raise your hand?” It was a question that stopped Jackie Wszalek in her tracks, asked by Michelle Micalizza, an artist who creates pieces inspired by entrepreneurs. Micalizza was showing a series for her Fearlessly Deliver project. Wszalek wondered aloud why none of the pieces featured […]
  • A Guide To Print-Ready Files
    YOU’RE READY TO PRINT…BUT ARE YOUR FILES? There are many factors that must be considered before sending your files to the printer. Printing perfection can be achieved with pre-flight care. Being “Print-ready” means that the file has all of the specifications necessary to produce high-resolution results, without requiring any additional revisions or alterations. The type […]
  • Make A Splash With A Well Designed Logo
    MAKE A SPLASH WITH A WELL DESIGNED LOGO Your business WILL benefit from a well designed logo. • You will be easily recognized. • It contributes to Brand Consistency when used on all marketing collateral (both printed and online). When someone is asked about their favorite brand, the first thing that comes to mind is […]
  • WOMM Word of Mouth Marketing
    WORD OF MOUTH MARKETING The Original Social Media Platform to Reach People 92% of consumers trust family and friends for referrals over all forms of advertising according to a Nielson Survey. AND 62% of marketing executives believe that Word of Mouth Marketing is the most cost effective form of marketing. Yet, for some reason, it […]
    Make a Splash with Direct Mail Simple as one, two, three… 1. The List 2. The Offer 3. The Mail Piece Ok, so maybe t’s not that simple. The List has to be good! That means you have determined your best customer. Who is your best customer? “Everyone with a pulse” is not a good […]
  • Create A Cohesive Brand For A Bright Future
    CREATE A COHESIVE BRAND FOR A BRIGHT FUTURE You’ve put a lot of time into your branding. Your logo, your colors, your message and your target audience have been carefully chosen to reflect your authentic brand. (Our graphic designers can help you if you have not done it yet.) A great way to put your company […]
  • Featured Client – McDowell Village
    In November of 2015 Splash Printing and Marketing won the Scottsdale Chamber 30th Annual Sterling Award for MicroBusiness. Jay Beaird, Marketing Director of McDowell Village, as a 2014 Sterling winner, served as one of the judges. Apparently Jay liked what he saw and kept us in mind, because he was back a few months later […]
  • Splash Printing and Marketing Sterling Award Video
    The post Splash Printing and Marketing Sterling Award Video appeared first on Splash Printing & Marketing.
  • Creativity
    Marketing can usually be broken down into three steps: 1) Tell people how you make their life better. 2) Make the message stand out. 3) And do it over, over and over again. As the New Year approaches, everyone wonders “How can I make my next year better?”  Our suggestion, creativity. It is the key […]
  • Splash Coloring Contest!
    Enter the Splash Coloring Contest and share your work with the world! Not only will you have a chance to win a prize, but who knows — you may just inspire someone else! Grab your pencils, get creative and post your drawing to our Facebook Page. Grand Prize Winner will receive an Amazon Gift Card and your […]

3 Creative Ways to Fill Your Sales Pipeline With Gratitude

The Holidays are a great time to show gratitude for your clients and community. This year, take advantage of the “season of gratitude” to strengthen your relationships and communicate your value to your current customers and your future customers. Thinking strategically about how to creatively

Splash Printing and Marketing Takes Home the STERLING award!

In case you missed all the photos and celebration on social media, Splash Printing and Marketing was named the Scottsdale Chamber of Commerce 2015 Sterling Award winner for the Micro-Business Category. Thank you to all the judges, our clients and our supporters that made this

Marketing Strategy Sessions for 2016 Results

In 2015 you committed to start, MARKETING. The decisions you make today are already affecting next year’s bottom-line. Lead you team with a simple effective marketing and sales strategy for 2016. Start separating out effective tools and funneling your actions toward a clear result with a

Print, Graphic Design and Marketing Case Study: Wayne Goshkarian

Two months ago I got a phone call. A gentlemen named Wayne Goshkarian had seen our advertisement in the Scottsdale Airpark News. Wayne was an established business owner who was looking to launch a new website for his existing consulting business and needed support to create a brand for his new

Looking Beneath the Surface – 3 Hidden Marketing Strategies for Success

People usually break down a marketing strategy to the same repeated elements: target audience, unique value proposition, valuable content and using the correct marketing tools. All of these are important elements and the foundation to any effective marketing activity. Here are 3 OTHER elements

Scottsdale Airpark Graphic Design

ICYMI: Splash Printing and Marketing is proud to support our local business community, the Scottsdale Airpark. We provide graphic design and printing services to the diverse business that make our neighborhood vibrant from  healthcare providers to medi-spas and rapidly expanding technology firms.

The Mental Strength Needed to Really Build a Business

Business is a practice of mental strength. If you’re a marketing manager or a business owner you are asked to make decisions quickly and then endure the consequences. There is a reason that millions of books are sold every year from inspirational business coaches. Growing an organization takes

Trade Show Printing Season: Banners, Collateral, Scripts- Pool Party Package Special

We know it is still 100 degrees outside, but believe it or not trade show season is right around the corner. That is right- months of Home Shows, conference displays and trade-show floors bursting with your potential customer. Save time and make your booth more effective by working with our trade

Splash Printing and Marketing is a 2015 Sterling Award Finalist!

We are proud to announce that Splash Printing and Marketing is a Micro Business Finalist for the prestigious Scottsdale Chamber Sterling Award! The judges for this years award will be visiting our location on September 23rd at 11:45. We want them to have a true Splash experience, so we are