WORD OF MOUTH MARKETING
The Original Social Media Platform to Reach People
92% of consumers trust family and friends for referrals over all forms of advertising according to a Nielson Survey. AND 62% of marketing executives believe that Word of Mouth Marketing is the most cost effective form of marketing. Yet, for some reason, it is not always our first choice when we think of our marketing strategy.
A strategy for incentivizing happy customers to refer a friend is a great use of marketing energy and dollars to boost revenue growth.
“Mention me” or “Please Tell a friend”
are words that should be part of your conversation with each and every happy customer. Back it up with gift card, free service, a discount or maybe just your undying gratitude and
you’ve made it easy and rewarding!
Social Media has made Word of Mouth Marketing even more powerful but it seems to me that 100 passionate, raving fans beats 10,000 “likes”on Facebook any day. So how do you create those 100 raving fans? You need a strategy and plan beyond an incentive for “liking my page.”
It is more important than ever to connect rather than “just collect.”
To create those 100 raving fans, you need to be:
• repeatable and
Your brand needs a clear message that’s easy for others to repeat. The marketing executive for Starbucks says “If people are not talking about you, they are forgetting about you.” You become “talked about” by engaging, equipping and empowering.
Engage – Be part of a conversation. What interests you? What are you passionate about? By engaging in your authentic likes, you’ll attract like minded customers. ie: A personal blog from a Health Care Provider on a journey to health
Equip – Give your customers something to talk about – are there interesting facts about your industry? Do you have a great quote to share? Something “fun” to share and entertain. ie: Free Coffee was offered to all retail workers on Black Friday through a social media campaign that had many talking about Seattle’s Best.
Empower – Take a survey, ask for “audience participation” ie: Jay’s Potato Chips campaign “Do us a Flavor” that asks consumers for what flavor chips they want?
WOMM is as old as cave men looking for the best hunting spot. It is a valuable, effective way to market your business to increase revenue with customers that like you!