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  • Jackie Wszalek in on a mission to support women in business with WOWOB
    Airpark News | By Becky Bracken | Photos by Blake Bonillas “Why didn’t you raise your hand?” It was a question that stopped Jackie Wszalek in her tracks, asked by Michelle Micalizza, an artist who creates pieces inspired by entrepreneurs. Micalizza was showing a series for her Fearlessly Deliver project. Wszalek wondered aloud why none of the pieces featured […]
  • A Guide To Print-Ready Files
    YOU’RE READY TO PRINT…BUT ARE YOUR FILES? There are many factors that must be considered before sending your files to the printer. Printing perfection can be achieved with pre-flight care. Being “Print-ready” means that the file has all of the specifications necessary to produce high-resolution results, without requiring any additional revisions or alterations. The type […]
  • Make A Splash With A Well Designed Logo
    MAKE A SPLASH WITH A WELL DESIGNED LOGO Your business WILL benefit from a well designed logo. • You will be easily recognized. • It contributes to Brand Consistency when used on all marketing collateral (both printed and online). When someone is asked about their favorite brand, the first thing that comes to mind is […]
  • WOMM Word of Mouth Marketing
    WORD OF MOUTH MARKETING The Original Social Media Platform to Reach People 92% of consumers trust family and friends for referrals over all forms of advertising according to a Nielson Survey. AND 62% of marketing executives believe that Word of Mouth Marketing is the most cost effective form of marketing. Yet, for some reason, it […]
    Make a Splash with Direct Mail Simple as one, two, three… 1. The List 2. The Offer 3. The Mail Piece Ok, so maybe t’s not that simple. The List has to be good! That means you have determined your best customer. Who is your best customer? “Everyone with a pulse” is not a good […]
  • Create A Cohesive Brand For A Bright Future
    CREATE A COHESIVE BRAND FOR A BRIGHT FUTURE You’ve put a lot of time into your branding. Your logo, your colors, your message and your target audience have been carefully chosen to reflect your authentic brand. (Our graphic designers can help you if you have not done it yet.) A great way to put your company […]
  • Featured Client – McDowell Village
    In November of 2015 Splash Printing and Marketing won the Scottsdale Chamber 30th Annual Sterling Award for MicroBusiness. Jay Beaird, Marketing Director of McDowell Village, as a 2014 Sterling winner, served as one of the judges. Apparently Jay liked what he saw and kept us in mind, because he was back a few months later […]
  • Splash Printing and Marketing Sterling Award Video
    The post Splash Printing and Marketing Sterling Award Video appeared first on Modluxe Print and Mail.
  • Creativity
    Marketing can usually be broken down into three steps: 1) Tell people how you make their life better. 2) Make the message stand out. 3) And do it over, over and over again. As the New Year approaches, everyone wonders “How can I make my next year better?”  Our suggestion, creativity. It is the key […]
  • Splash Coloring Contest!
    Enter the Splash Coloring Contest and share your work with the world! Not only will you have a chance to win a prize, but who knows — you may just inspire someone else! Grab your pencils, get creative and post your drawing to our Facebook Page. Grand Prize Winner will receive an Amazon Gift Card and your […]

Print, Graphic Design and Marketing Case Study: Wayne Goshkarian

Kristin SliceBy Kristin Slice 6 years agoNo Comments
Home  /  Design  /  Print, Graphic Design and Marketing Case Study: Wayne Goshkarian

Two months ago I got a phone call. A gentlemen named Wayne Goshkarian had seen our advertisement in the Scottsdale Airpark News. Wayne was an established business owner who was looking to launch a new website for his existing consulting business and needed support to create a brand for his new venture 1 Source Senior Solutions. He was frustrated, he had contacted several website design, marketing and strategy firms, yet he couldn’t get anyone to give him a clear answer or to respond directly to his needs! In fact, he told me that he had chased several of them to even get A response!

I meet with Wayne. We discussed his needs. He wanted a simple website, so when people googled his business, he appeared. Then he needed to build a brand (including a website) from the ground up for his new venture. I gave Wayne the contact information for 3 of our website design strategic partners. Once Wayne selected his website person, we worked as a collaborative team to put together his website in less than two weeks for his consulting firm.

Ecstatic about the work we had done so far, Wayne jumped right into creating the branding and sales tools he needed to launch his new venture.

Wayne was a sharp business man with a great business plan in place. We took his ideas and completed a marketing assessment. 1 Source Senior Solutions is a new business model. So we had to create a brand that clearly explained what the business did, create an emotional connection and was highly professional. At our first meeting Wayne asked when we would be able to complete all of the tools he needed, “three weeks?” he asked. I told him to develop a brand and all the marketing and sales tools he needed, including a website, three weeks was probably not realistic, maybe six. I am proud to say our team pulled together and in less than 4 weeks we were able to create the following:

A Logo

A New Website – including content, graphics and online forms

Business Cards


A visual info-graphic style business plan

A New Bio

A Full Brochure

A Sales Flyer to a targeted audience.

Updated His LinkedIn Profile and eliminated 3 duplicate profiles

Scripts for Customized Sales Emails

Graphic Design Business Flow Chart Scottsdale Airpark Business Stationery Sample Scottsdale1sourceBroch_water

A large portion of the credit goes to Wayne. He made decisions quickly and often deferred to our expertise. Which makes our job a lot easier! I am also exceedingly proud of our team. By leveraging our network of strategic partners, we were able to get Wayne everything he needed.

Our graphic designer Caitlin Penny knocked his graphics out of the park. In her logo design she was able to incorporate multiple elements of the brand into a simple modern look. Her work continued to impress by creating some beautiful graphics.

Thank you to Wayne and we wish you the best of luck on your new venture. We encourage everyone to check out his website.

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Kristin Slice

 Kristin Slice

  (29 articles)

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