Change is Inevitable. Technology brings change. Some businesses are literally rooted in this promise, while others businesses feel like a boat being tossed around by the ever changing sea of change that is technology.
As a printer we know this better than anyone.
How technology has changed some aspects of business is easier to spot than others. Marketing is always a shining example of how technology has changed the world of the business owner. It was just a few years ago that a website was optional, and social media was something your kids did.
Change is not limited to just marketing. This month at Splash we have been looking at how our services can embrace the change that technology brings. Simple changes can make a world of difference, and if change is embraced it can strengthen techniques that have been tested over time. This month we have embraced change and have launched new marketing packages that integrate time tested tools like direct mail, sales and quality graphic design with new tools like social media, blogging and email.
The theme for our first quarter has been Transformation. We hope you have enjoyed seeing our transformation. Now we ask you:
How has your organization transformed its services by embracing Change?