2.) Take action. Many people have experienced a partnership meeting that ends up leading no where. It could be the result of a couple of things. Frankly, it wasn’t a good fit (even if they say it was) or in the moment you couldn’t find a way to help each other. WHICH IS FINE! But if you really want to develop strategic partnership you have to follow up. Follow them on social media, subscribe to their emails, attend similar events and continue listening. A strategic partnership is not a strategic partnership until someone takes action. “Well they haven’t sent me any referrals”…well did you send them a referral? Sometimes strategic partners provide value outside of referrals, including introduction to new groups, education on new topics or even feedback. But none of that will happen if you don’t take an action. Even if that action is as simple as asking for feedback.