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  • A Guide To Print-Ready Files
    YOU’RE READY TO PRINT…BUT ARE YOUR FILES? There are many factors that must be considered before sending your files to the printer. Printing perfection can be achieved with pre-flight care. Being “Print-ready” means that the file has all of the specifications necessary to produce high-resolution results, without requiring any additional revisions or alterations. The type […]
  • Make A Splash With A Well Designed Logo
    MAKE A SPLASH WITH A WELL DESIGNED LOGO Your business WILL benefit from a well designed logo. • You will be easily recognized. • It contributes to Brand Consistency when used on all marketing collateral (both printed and online). When someone is asked about their favorite brand, the first thing that comes to mind is […]
  • WOMM Word of Mouth Marketing
    WORD OF MOUTH MARKETING The Original Social Media Platform to Reach People 92% of consumers trust family and friends for referrals over all forms of advertising according to a Nielson Survey. AND 62% of marketing executives believe that Word of Mouth Marketing is the most cost effective form of marketing. Yet, for some reason, it […]
  • MAKE A SPLASH with DIRECT MAIL
    Make a Splash with Direct Mail Simple as one, two, three… 1. The List 2. The Offer 3. The Mail Piece Ok, so maybe t’s not that simple. The List has to be good! That means you have determined your best customer. Who is your best customer? “Everyone with a pulse” is not a good […]
  • Create A Cohesive Brand For A Bright Future
    CREATE A COHESIVE BRAND FOR A BRIGHT FUTURE You’ve put a lot of time into your branding. Your logo, your colors, your message and your target audience have been carefully chosen to reflect your authentic brand. (Our graphic designers can help you if you have not done it yet.) A great way to put your company […]
  • Featured Client – McDowell Village
    In November of 2015 Splash Printing and Marketing won the Scottsdale Chamber 30th Annual Sterling Award for MicroBusiness. Jay Beaird, Marketing Director of McDowell Village, as a 2014 Sterling winner, served as one of the judges. Apparently Jay liked what he saw and kept us in mind, because he was back a few months later […]
  • Splash Printing and Marketing Sterling Award Video
    The post Splash Printing and Marketing Sterling Award Video appeared first on Splash Printing & Marketing.
  • Creativity
    Marketing can usually be broken down into three steps: 1) Tell people how you make their life better. 2) Make the message stand out. 3) And do it over, over and over again. As the New Year approaches, everyone wonders “How can I make my next year better?”  Our suggestion, creativity. It is the key […]
  • Splash Coloring Contest!
    Enter the Splash Coloring Contest and share your work with the world! Not only will you have a chance to win a prize, but who knows — you may just inspire someone else! Grab your pencils, get creative and post your drawing to our Facebook Page. Grand Prize Winner will receive an Amazon Gift Card and your […]
  • 3 Creative Ways to Fill Your Sales Pipeline With Gratitude
    The Holidays are a great time to show gratitude for your clients and community. This year, take advantage of the “season of gratitude” to strengthen your relationships and communicate your value to your current customers and your future customers. Thinking strategically about how to creatively show your gratitude can mean the difference between a generic […]

Create A Cohesive Brand For A Bright Future

Caitlin PennyBy Caitlin Penny 1 year agoNo Comments
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CREATE A COHESIVE BRAND FOR A BRIGHT FUTURE

You’ve put a lot of time into your branding. Your logo, your colors, your message and your target audience have been carefully chosen to reflect your authentic brand. (Our graphic designers can help you if you have not done it yet.)

A great way to put your company in front of your ideal customers is with printed materials. A solid package includes:

· Business Cards
· Letterhead or Notecards
· Brochures
· Presentation Folders

Every piece that you give to a customer carries your image and reinforces your message with a beautiful cohesiveness. A few additional pieces can really up your game.

DIRECT MAIL
Direct-mail campaigns place your message in the best possible place – right in your customers’ hands. Direct mail can be anything from a postcard, flyer, catalog or multi-piece sales letter.

Direct mail repetition keeps your message “top of mind.” A prospect doesn’t always respond to your first direct-mail piece but may keep it on hand to refer to when needed. There is greater potential for a good response with each additional mailing. Last stat I heard was 7 touches are needed to get a customer to buy. Use mailers, social media posts and phone calls to successfully reach your customers.

PRESS RELEASES
Press releases should be printed on company letterhead and distributed to the media. Press releases are powerful branding tools, because, if your news is printed, you gain unbiased third-party validation and the potential to reach customers you didn’t know you could have.

ONE SHEET BIO OR SELL SHEET
All of your information in one place, ready to send to prospective customers or media for release when needed, especially if you are looking for speaking gigs or media exposure as an expert.

POINT-OF-SALE DISPLAYS
Simple take-away POS displays such as a coupon book, a brochure or even a menu of services can boost your branding efforts, because they are voluntarily picked up and taken home.

STICKERS
Stickers offer the most fun branding opportunities, and perhaps the most creative. You can put stickers on almost anything — notebooks, car bumpers, restroom stalls, floors, walls, windows, mirrors, filing cabinets — you name it, you can stick it! If you can come up with an appealing sticker design that customers will want to keep, all the better.

BANNERS
Event sponsorship through banners is a great way to get your image in front of hundreds or thousands of potential customers at one time. This could be a concert, a festival, a sports event or any other event where your target audience gathers.

The quality of your branded printed pieces will equate to the quality of your company to most people who see them. Use a great printer that cares about you and your business. When you do well, we all do well.

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Caitlin Penny
About

 Caitlin Penny

  (15 articles)

I am a 22 year old graduate from Collins College Class of 2013. I have been working for Splash Printing and Marketing since January 2015. I have loved art and design ever since I was little so I decided to make it my career. One day I hope to own my own design business and be able to travel the world.

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