CREATE A COHESIVE BRAND FOR A BRIGHT FUTURE
You’ve put a lot of time into your branding. Your logo, your colors, your message and your target audience have been carefully chosen to reflect your authentic brand. (Our graphic designers can help you if you have not done it yet.)
A great way to put your company in front of your ideal customers is with printed materials. A solid package includes:
· Business Cards
· Letterhead or Notecards
· Presentation Folders
Every piece that you give to a customer carries your image and reinforces your message with a beautiful cohesiveness. A few additional pieces can really up your game.
Direct-mail campaigns place your message in the best possible place – right in your customers’ hands. Direct mail can be anything from a postcard, flyer, catalog or multi-piece sales letter.
Direct mail repetition keeps your message “top of mind.” A prospect doesn’t always respond to your first direct-mail piece but may keep it on hand to refer to when needed. There is greater potential for a good response with each additional mailing. Last stat I heard was 7 touches are needed to get a customer to buy. Use mailers, social media posts and phone calls to successfully reach your customers.
Press releases should be printed on company letterhead and distributed to the media. Press releases are powerful branding tools, because, if your news is printed, you gain unbiased third-party validation and the potential to reach customers you didn’t know you could have.
ONE SHEET BIO OR SELL SHEET
All of your information in one place, ready to send to prospective customers or media for release when needed, especially if you are looking for speaking gigs or media exposure as an expert.
Simple take-away POS displays such as a coupon book, a brochure or even a menu of services can boost your branding efforts, because they are voluntarily picked up and taken home.
Stickers offer the most fun branding opportunities, and perhaps the most creative. You can put stickers on almost anything — notebooks, car bumpers, restroom stalls, floors, walls, windows, mirrors, filing cabinets — you name it, you can stick it! If you can come up with an appealing sticker design that customers will want to keep, all the better.
Event sponsorship through banners is a great way to get your image in front of hundreds or thousands of potential customers at one time. This could be a concert, a festival, a sports event or any other event where your target audience gathers.
The quality of your branded printed pieces will equate to the quality of your company to most people who see them. Use a great printer that cares about you and your business. When you do well, we all do well.