The Holidays are a great time to show gratitude for your clients and community. This year, take advantage of the “season of gratitude” to strengthen your relationships and communicate your value to your current customers and your future customers. Thinking strategically about how to creatively show your gratitude can mean the difference between a generic card that gets thrown into the pile or a steady flow of word of mouth referrals in the next year. Here are three creative twists on the traditional holiday gratitude.
1.) Donate to a charity that your team is passionate about supporting, in the name of your clients. Use this opportunity to show what you care about, more than likely your clients care about them as well. You make an impression that STANDS OUT and make an authentic connection.
2.) Give away a special white paper or free download. Now this is marketing 101 but many organizations still give away “things” or focus on discounts versus showing your clients and potential clients your value through educational content. The New Year is a great time to put together tools to help your clients achieve their 2016 goals. Everyone loves a New Year goal! Make sure you are part of their New Year plan. Plus, it is a great marketing goal for your team. Marketing is all about practice. Do it once and you will find that giving away a new white paper every quarter in 2016 will be easy peasy.
3.) Pick up the phone. For real. Get your team, pour some nog, make it a game. Even if you just leave a voicemail. Call everyone in our contact list, not just clients. Tell them you appreciate their support and your look forward to working with the more in 2016. Don’t over think it. Simple but in the age of emails and in the season of stuff, your voice can ring true.
This year we have a lot to be thankful for here at Splash Printing and Marketing with even bigger changes coming in 2016. Let us take this opportunity to say thank you and happy holidays from our team to yours.