Two months ago I got a phone call. A gentlemen named Wayne Goshkarian had seen our advertisement in the Scottsdale Airpark News. Wayne was an established business owner who was looking to launch a new website for his existing consulting business and needed support to create a brand for his new venture 1 Source Senior Solutions. He was frustrated, he had contacted several website design, marketing and strategy firms, yet he couldn’t get anyone to give him a clear answer or to respond directly to his needs! In fact, he told me that he had chased several of them to even get A response!
I meet with Wayne. We discussed his needs. He wanted a simple website, so when people googled his business, he appeared. Then he needed to build a brand (including a website) from the ground up for his new venture. I gave Wayne the contact information for 3 of our website design strategic partners. Once Wayne selected his website person, we worked as a collaborative team to put together his website in less than two weeks for his consulting firm.
Ecstatic about the work we had done so far, Wayne jumped right into creating the branding and sales tools he needed to launch his new venture.
Wayne was a sharp business man with a great business plan in place. We took his ideas and completed a marketing assessment. 1 Source Senior Solutions is a new business model. So we had to create a brand that clearly explained what the business did, create an emotional connection and was highly professional. At our first meeting Wayne asked when we would be able to complete all of the tools he needed, “three weeks?” he asked. I told him to develop a brand and all the marketing and sales tools he needed, including a website, three weeks was probably not realistic, maybe six. I am proud to say our team pulled together and in less than 4 weeks we were able to create the following:
A New Website – including content, graphics and online forms
A visual info-graphic style business plan
A New Bio
A Full Brochure
A Sales Flyer to a targeted audience.
Updated His LinkedIn Profile and eliminated 3 duplicate profiles
Scripts for Customized Sales Emails
A large portion of the credit goes to Wayne. He made decisions quickly and often deferred to our expertise. Which makes our job a lot easier! I am also exceedingly proud of our team. By leveraging our network of strategic partners, we were able to get Wayne everything he needed.
Our graphic designer Caitlin Penny knocked his graphics out of the park. In her logo design she was able to incorporate multiple elements of the brand into a simple modern look. Her work continued to impress by creating some beautiful graphics.
Thank you to Wayne and we wish you the best of luck on your new venture. We encourage everyone to check out his website.