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  • A Guide To Print-Ready Files
    YOU’RE READY TO PRINT…BUT ARE YOUR FILES? There are many factors that must be considered before sending your files to the printer. Printing perfection can be achieved with pre-flight care. Being “Print-ready” means that the file has all of the specifications necessary to produce high-resolution results, without requiring any additional revisions or alterations. The type […]
  • Make A Splash With A Well Designed Logo
    MAKE A SPLASH WITH A WELL DESIGNED LOGO Your business WILL benefit from a well designed logo. • You will be easily recognized. • It contributes to Brand Consistency when used on all marketing collateral (both printed and online). When someone is asked about their favorite brand, the first thing that comes to mind is […]
  • WOMM Word of Mouth Marketing
    WORD OF MOUTH MARKETING The Original Social Media Platform to Reach People 92% of consumers trust family and friends for referrals over all forms of advertising according to a Nielson Survey. AND 62% of marketing executives believe that Word of Mouth Marketing is the most cost effective form of marketing. Yet, for some reason, it […]
  • MAKE A SPLASH with DIRECT MAIL
    Make a Splash with Direct Mail Simple as one, two, three… 1. The List 2. The Offer 3. The Mail Piece Ok, so maybe t’s not that simple. The List has to be good! That means you have determined your best customer. Who is your best customer? “Everyone with a pulse” is not a good […]
  • Create A Cohesive Brand For A Bright Future
    CREATE A COHESIVE BRAND FOR A BRIGHT FUTURE You’ve put a lot of time into your branding. Your logo, your colors, your message and your target audience have been carefully chosen to reflect your authentic brand. (Our graphic designers can help you if you have not done it yet.) A great way to put your company […]
  • Featured Client – McDowell Village
    In November of 2015 Splash Printing and Marketing won the Scottsdale Chamber 30th Annual Sterling Award for MicroBusiness. Jay Beaird, Marketing Director of McDowell Village, as a 2014 Sterling winner, served as one of the judges. Apparently Jay liked what he saw and kept us in mind, because he was back a few months later […]
  • Splash Printing and Marketing Sterling Award Video
    The post Splash Printing and Marketing Sterling Award Video appeared first on Splash Printing & Marketing.
  • Creativity
    Marketing can usually be broken down into three steps: 1) Tell people how you make their life better. 2) Make the message stand out. 3) And do it over, over and over again. As the New Year approaches, everyone wonders “How can I make my next year better?”  Our suggestion, creativity. It is the key […]
  • Splash Coloring Contest!
    Enter the Splash Coloring Contest and share your work with the world! Not only will you have a chance to win a prize, but who knows — you may just inspire someone else! Grab your pencils, get creative and post your drawing to our Facebook Page. Grand Prize Winner will receive an Amazon Gift Card and your […]
  • 3 Creative Ways to Fill Your Sales Pipeline With Gratitude
    The Holidays are a great time to show gratitude for your clients and community. This year, take advantage of the “season of gratitude” to strengthen your relationships and communicate your value to your current customers and your future customers. Thinking strategically about how to creatively show your gratitude can mean the difference between a generic […]

The Mental Strength Needed to Really Build a Business

Kristin SliceBy Kristin Slice 2 years agoNo Comments
Home  /  Business Advice  /  The Mental Strength Needed to Really Build a Business

Business is a practice of mental strength. If you’re a marketing manager or a business owner you are asked to make decisions quickly and then endure the consequences. There is a reason that millions of books are sold every year from inspirational business coaches. Growing an organization takes positive thinking plus ACTION. The mental strength that is need for business success is making the everyday decisions that affect your bottom-line. Below are three exercises in mental strength that successful leaders make every day:Mental Strength

1.) Making decisions that are best for the business. “It’s not personal, its business,” is a pile of crap. Anytime you give negative feedback, fire an employee or make a mistake, it will feel personal. When you care about your business, your mission, and your job, it is personal. At the same time, it can’t be used as an excuse. In order to move toward a goal, you have to be willing to make decisions that are personal. For example, you have an employee, a contractor, a client, or even a sales lead that says they want to move forward, that swears they understand your goals but their actions indicate over and over the exact opposite. It’s a common situation, but every time I have seen someone make the hard “personal” decision of letting them go, the momentum and positive energy that flows from that decision is huge. In organizations without layers of people and resources one person can stop the entire flow.

2.) Failure happens. A lot. The ability to understand your role and responsibility in that situation, then to learn from it and move forward is the Olympic gold medal of mental strength. The good news is, much like working out, it does get easier the more you do it. I know that doesn’t sound like good news, “I have to fail more to succeed more,” but it is. In marketing you take a series of calculated decisions. You monitor and decide what works and what doesn’t then you move forward. There is a reason marketing managers have a really high turnover rate. It is because nobody likes failure however it is the only way we learn. People without mental strength will look at one small failure and use that as the excuse as to why something does not work across the board. Mental strength requires acknowledging the many factors that influence any give situation, including the fact that your role is just one.

3.) Awareness. When growing a business you need to have the mental strength to identify your thought process and the thought processes of the people around you. In doing so you can identify “Why” people make specific decisions. When someone is not tied to a specific goal their decisions often come from “what works for me” or “what is within my current understanding right now”. When you get more than one person regularly making decisions based on what is good for them you can very quickly develop a culture that prevents growth. As a leader that is tied to a specific goal, you have to be willing to ask the right questions, pay attention and lead people towards a higher awareness of their thought process. It’s grueling work. Listening and understanding people, then motivating them past their “comfort” zone is hard but it is the only way to lead an organization toward growth. Whether it is your team, your client or even yourself being aware, asking “Why” and being willing to take action is the definition of sustainable success.

If growing an organization successfully was easy everyone would do it. It requires a constant system of positive messages, meditation and wine (whatever works for you) to give you the ability to make those small mental strength decisions that successful leaders make every day to move forward.

 

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Kristin Slice
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