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  • A Guide To Print-Ready Files
    YOU’RE READY TO PRINT…BUT ARE YOUR FILES? There are many factors that must be considered before sending your files to the printer. Printing perfection can be achieved with pre-flight care. Being “Print-ready” means that the file has all of the specifications necessary to produce high-resolution results, without requiring any additional revisions or alterations. The type […]
  • Make A Splash With A Well Designed Logo
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  • WOMM Word of Mouth Marketing
    WORD OF MOUTH MARKETING The Original Social Media Platform to Reach People 92% of consumers trust family and friends for referrals over all forms of advertising according to a Nielson Survey. AND 62% of marketing executives believe that Word of Mouth Marketing is the most cost effective form of marketing. Yet, for some reason, it […]
  • MAKE A SPLASH with DIRECT MAIL
    Make a Splash with Direct Mail Simple as one, two, three… 1. The List 2. The Offer 3. The Mail Piece Ok, so maybe t’s not that simple. The List has to be good! That means you have determined your best customer. Who is your best customer? “Everyone with a pulse” is not a good […]
  • Create A Cohesive Brand For A Bright Future
    CREATE A COHESIVE BRAND FOR A BRIGHT FUTURE You’ve put a lot of time into your branding. Your logo, your colors, your message and your target audience have been carefully chosen to reflect your authentic brand. (Our graphic designers can help you if you have not done it yet.) A great way to put your company […]
  • Featured Client – McDowell Village
    In November of 2015 Splash Printing and Marketing won the Scottsdale Chamber 30th Annual Sterling Award for MicroBusiness. Jay Beaird, Marketing Director of McDowell Village, as a 2014 Sterling winner, served as one of the judges. Apparently Jay liked what he saw and kept us in mind, because he was back a few months later […]
  • Splash Printing and Marketing Sterling Award Video
    The post Splash Printing and Marketing Sterling Award Video appeared first on Splash Printing & Marketing.
  • Creativity
    Marketing can usually be broken down into three steps: 1) Tell people how you make their life better. 2) Make the message stand out. 3) And do it over, over and over again. As the New Year approaches, everyone wonders “How can I make my next year better?”  Our suggestion, creativity. It is the key […]
  • Splash Coloring Contest!
    Enter the Splash Coloring Contest and share your work with the world! Not only will you have a chance to win a prize, but who knows — you may just inspire someone else! Grab your pencils, get creative and post your drawing to our Facebook Page. Grand Prize Winner will receive an Amazon Gift Card and your […]
  • 3 Creative Ways to Fill Your Sales Pipeline With Gratitude
    The Holidays are a great time to show gratitude for your clients and community. This year, take advantage of the “season of gratitude” to strengthen your relationships and communicate your value to your current customers and your future customers. Thinking strategically about how to creatively show your gratitude can mean the difference between a generic […]

Be The Brand

Kristin SliceBy Kristin Slice 2 years agoNo Comments
Home  /  Marketing  /  Be The Brand

Branding is a funny word. People usually think of colors, a logo or maybe some general words that define your business. As a print and graphic design firm, we couldn’t agree more and we also know that of your “brand” runs deeper.

A brand can include the general perception or feeling people associate with your business. This piece of your brand is developed through customer service, social media and everyday interactions. A skilled graphic designer will make sure that your graphic brand aligns these intangible elements.

We are the face of our business.  Your “brand” is often an extension of you and your team. As a result businesses can struggle to define a brand and often opt for no brand at all.

The team here at Despins Printing and Graphics has had the opportunity to revisit our “brand” as we evolve.  It hasn’t always been easy! How do you put 25 years or service, new innovative marketing practices and the very strong personalities of our team into a concise message?

Take for example: Jackie Wsalek.

As many of you know she loves hiking, yoga and helping business owners take their “idea” and turning it into a real tool to build sales. She is a community leader, she challenges people to think out of the box and she wants to grow Despins to provide more opportunities for her staff, her community and her family. Instead of trying to figure what “pieces” of that we will incorporate into our brand, she is our brand. Every piece of her. Instead of separating out the pieces of her, we have to work harder to communicate multiple times to ensure that we communicate all of those pieces.

We decided, instead of trying to define our brand, what if we agree on a few values and goals then went out and just did it. Just “Be the Brand”. The minute we stopped defining our message and just started consistently talking about what we value it became easier.

Of course you will see new branding in the form of a logo, colors, a tagline and a NEW NAME! But most importantly we are going to keep doing what we have always done. Care. Care about our clients and our clients. Our mission has always been to empower and move those we care about forward. In addition to our regular communication you will now see:

  • A Monthly Luncheon with Jackie
  • Regular posts on social media
  • A New podcast!
  • Easy one on one support to help you create and use communication and marketing tools more effectively.

So now we ask you? What does it look like for you to “Be Your Brand”? We look forward to hearing from you.

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Kristin Slice
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