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  • A Guide To Print-Ready Files
    YOU’RE READY TO PRINT…BUT ARE YOUR FILES? There are many factors that must be considered before sending your files to the printer. Printing perfection can be achieved with pre-flight care. Being “Print-ready” means that the file has all of the specifications necessary to produce high-resolution results, without requiring any additional revisions or alterations. The type […]
  • Make A Splash With A Well Designed Logo
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  • WOMM Word of Mouth Marketing
    WORD OF MOUTH MARKETING The Original Social Media Platform to Reach People 92% of consumers trust family and friends for referrals over all forms of advertising according to a Nielson Survey. AND 62% of marketing executives believe that Word of Mouth Marketing is the most cost effective form of marketing. Yet, for some reason, it […]
  • MAKE A SPLASH with DIRECT MAIL
    Make a Splash with Direct Mail Simple as one, two, three… 1. The List 2. The Offer 3. The Mail Piece Ok, so maybe t’s not that simple. The List has to be good! That means you have determined your best customer. Who is your best customer? “Everyone with a pulse” is not a good […]
  • Create A Cohesive Brand For A Bright Future
    CREATE A COHESIVE BRAND FOR A BRIGHT FUTURE You’ve put a lot of time into your branding. Your logo, your colors, your message and your target audience have been carefully chosen to reflect your authentic brand. (Our graphic designers can help you if you have not done it yet.) A great way to put your company […]
  • Featured Client – McDowell Village
    In November of 2015 Splash Printing and Marketing won the Scottsdale Chamber 30th Annual Sterling Award for MicroBusiness. Jay Beaird, Marketing Director of McDowell Village, as a 2014 Sterling winner, served as one of the judges. Apparently Jay liked what he saw and kept us in mind, because he was back a few months later […]
  • Splash Printing and Marketing Sterling Award Video
    The post Splash Printing and Marketing Sterling Award Video appeared first on Splash Printing & Marketing.
  • Creativity
    Marketing can usually be broken down into three steps: 1) Tell people how you make their life better. 2) Make the message stand out. 3) And do it over, over and over again. As the New Year approaches, everyone wonders “How can I make my next year better?”  Our suggestion, creativity. It is the key […]
  • Splash Coloring Contest!
    Enter the Splash Coloring Contest and share your work with the world! Not only will you have a chance to win a prize, but who knows — you may just inspire someone else! Grab your pencils, get creative and post your drawing to our Facebook Page. Grand Prize Winner will receive an Amazon Gift Card and your […]
  • 3 Creative Ways to Fill Your Sales Pipeline With Gratitude
    The Holidays are a great time to show gratitude for your clients and community. This year, take advantage of the “season of gratitude” to strengthen your relationships and communicate your value to your current customers and your future customers. Thinking strategically about how to creatively show your gratitude can mean the difference between a generic […]

A Rising Tide Lifts All Ships

Caitlin PennyBy Caitlin Penny 2 years agoNo Comments
Home  /  Marketing  /  A Rising Tide Lifts All Ships

Diversity In Small Business

Diversity is no longer a term that people can use just for “good pr.” It has been proven, in a number of organizations, that diversity actually helps your business run and grow more effectively when incorporated into your mission, value statements and daily procedures.

Marketing is about putting out a message, understanding how people will interpret that message and then having them take a prescribed action. If you don’t have a diverse set of eyes and ears looking at the messages that you are putting out, there is a good chance your message may not be interpreted the way you expect.

Recently, we have seen large marketing campaigns that have suffered from not being aware of how a diverse audience may interpret a campaign. For example, Bud Light’s recent marketing fiasco of placing the tagline “Removing No from your Vocabulary” on the side of their beer. If Bud Light had a more diverse set of people reviewing and providing feedback on the multiple ways that message could be interpreted, it’s possible that fiasco could have been avoided. Think of the time and money wasted on cleaning up their reputation.

We have also seen organizations flourish by truly embracing diversity. The Office Pile (one our favorite community partners) has managed to find a unique message that has propelled them forward in a VERY saturated field of co-working and incubator spaces. They were recently listed as one of the top 5 co-working spaces in the nation. Diversity is at the very core of this organization.

So how can you use diversity in your business?

Think about your “official” and “un-official” board of advisors? Do they all look or sound the same? How about the groups you network with?

Recently we were proud to be a sponsor of the Positively Powerful Women Awards. At this event, racism, sexism and all the other ism’s were discussed openly. These are normally topics that we tend to shy away from in a business setting. One of the messages we heard, it is easy to gravitate towards people that look and sound similar. So, the simple act of being aware and taking strategic steps to reach out to new audiences can have a profound impact on our communities and our businesses. It’s not easy. Change rarely is. At a time when our Nation is once again confronted with the results of just ignoring the problem, we can all take small steps.

Who can you reach out to today and get to know better? You might be surprised at the benefit you will see in your community and your bottom line. Let us know if you’ve taken steps to diversify your life and what effect it’s had on you or your business.

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Caitlin Penny
About

 Caitlin Penny

  (15 articles)

I am a 22 year old graduate from Collins College Class of 2013. I have been working for Splash Printing and Marketing since January 2015. I have loved art and design ever since I was little so I decided to make it my career. One day I hope to own my own design business and be able to travel the world.

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